Pepsi is defending its new promotion that touched off a firestorm on Tuesday.
The multinational drink organization propelled what’s been known as a tone-hard of hearing on Pepsi new commercial in which Kendall Jenner explains the American racial gap — an issue that originates before the union — with a pepsei can Max and smile on face.
The much talked commercial highlights Jenner leaving a photograph shoot to join a demonstration showing overflowing with symbolism lifted from the Black Lives Matter movement, before calming the turmoil with carbonated aspartame water.
While the Internet has shown a storm on the add, Pepsi said in an announcement to Adweek, “This is a worldwide promotion that reflects individuals from various walk of life meeting up in a soul of amicability, and we believe that is a vital message to pass on.”
The Pepsi company had a comparative message in an announcement to Teen Vogue.
“The creative showcases a moment of unity, and a point where multiple story lines converge in the final advert. It depicts various groups of people embracing a spontaneous moment, and showcasing Pepsi’s brand rallying cry to ‘Live for Now,’ in an exploration of what that truly means to live life unbounded, unfiltered and uninhibited,” the brand reiterated.